Laura
Retail Operations Manager
Head Office
Hi, I’m Laura (that’s me, in the middle) and I’ve been The Retail Operations Manager, based in our amazing Head Office since January 2022. However, before my new career venture I was the Store Manager of The Entertainers Global Flagship for over three years. There are some fantastic stories of progression within the business, however not all our journeys started as a Sales Assistant. Including mine! I was an external applicant for a Store Manager when I joined, and I’ve never looked back....
Day to day I oversee the management of the store’s workload centrally, relaying information from senior meetings/calls through my team out to stores. Also, I help to create, develop and roll out projects to improve our stores day to day jobs. The part I most enjoy with my new role are the store visits I do which allow me to spend quality time with the store teams in their working environment but also to stay in the loop with them.
One of the proudest moments whilst working here has been winning The Top Team Area Award in 2018. Striving to be the best team and store is one thing, who doesn’t want that! Having this recognised by senior management and our Regional Manager was something quite different.
To be a Flagship manager and even my new role within Operations being organised (my notebook is never too far from me), commercial minded, sales driven, passionate about toys and a strong leader are key qualities. A phrase often used by myself is, ‘having aces in their places’, that’s what I do within all parts of my role. When in store you also need to know when to have fun and get down to the little human’s level! Our stores should be what children’s dreams are made of.
Having such a fast-paced role means I can’t do it on my own. My team are the most valuable thing to me. Taking time to train and build their confidence is just as important as looking at any sales report. During my time at The Entertainer, I have helped 6 members of my team progress and aim to continue supporting my team with their progression in the future.
Every day I walk into the office, and I am proud to be a part of this incredible team. So, if you are ambitious, caring and can manage the demands of a toy retailer this is the place for you. Come and join the fun!